How does this protect brand’s end customers?

Actions taken by a brand translate directly into protection for Truecaller’s 450+ million global users. The system prevents malicious actors from using a brand’s protected assets to impersonate the business on Truecaller.

If a brand identifies and marks a number as a threat, calls from that entity may be flagged as likely fraud for users on Truecaller. In addition, users may receive warnings for suspicious messages that could indicate phishing attempts.

This helps create a safer communication environment by preventing customers from being misled by fraudulent callers impersonating trusted brands.