# How does Truecaller Brand Protection detect potential brand impersonation?

Truecaller’s AI engine processes a lot of data points in our ecosystem. For impersonation scanning, it checks registered names, emails, and profile attributes for suspicious threats. It looks at network connections to identify numbers that lack genuine user connections. It tries to identify influenced actions by monitoring for modus operandi patterns, such as concurrent occurrences of calls and transactional SMS, often indicating account takeover or OTP fraud.


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