Most fraud monitoring solutions focus on online channels such as email, social media, and websites. However, fraud via calls and SMS has been rising rapidly, with scammers frequently impersonating trusted brands to commit customer care fraud, conduct phishing attempts, and carry out unauthorized account takeovers.
Brand Protection addresses this gap by focusing on communication channels such as calls and messaging, which are often overlooked by traditional security tools.
By leveraging Truecaller’s large global ecosystem and over 10 billion daily interactions, the solution can detect impersonation patterns and suspicious activity that many conventional web-based security systems may miss.
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