# Missed Call Pop-up

Display your campaign on a sticky pop-up that shows up for Truecaller users when the user misses or rejects your call. Leverage this touchpoint to communicate with your customers with a custom campaign when they fail to receive your call.

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To create the JSON payload structure needed for your webhook connectors, use the DIY Template Generator tool within the Verified Campaigns tab on the self-serve platform. The tool helps you to create the appropriate template in two simple steps. 
{% endhint %}

**Below are the required payload parameters for each Template Style on the Missed Call screen :**

**profile** section parameters are **Mandatory** for all webhook payloads :

* **campaign\_id** : External campaign reference ID
* **receiver\_number** : Phone numbers of the end user to whom the communication should be delivered.

**content** section parameters can vary based on display\_unit and template\_style as follows : *\* means mandatory*

| Template 1 - Text only | Template 2 - Image Banner only | Template 3 - Personalised content with image banner on left | Template 4 - Personalised content with image banner on right |
| ---------------------- | ------------------------------ | ----------------------------------------------------------- | ------------------------------------------------------------ |
| “display\_unit”\*      | “display\_unit”\*              | “display\_unit”\*                                           | “display\_unit”\*                                            |
| "title"\*              | "deeplink"\*                   | "title"\*                                                   | "title"\*                                                    |
| "sub\_title"\*         | "ttl"                          | "sub\_title"\*                                              | "sub\_title"\*                                               |
| "call\_to\_action"\*   |                                | "call\_to\_action"\*                                        | "call\_to\_action"\*                                         |
| "deeplink"\*           |                                | "deeplink"\*                                                | "deeplink"\*                                                 |
| "ttl"                  |                                | "ttl"                                                       | "ttl"                                                        |