Yes, businesses can track the performance of their Verified Campaigns through a Looker dashboard integrated into the Truecaller for Business console. Metrics such as impressions, clicks, unique users reached, and CTR can be viewed, helping businesses evaluate the effectiveness of their campaigns.

Navigate to "Analytics" tab to view unified campaign analytics :

Verified Campaign seamlessly integrates with several features of Verified Business to enhance your communication strategy. Here’s what you can expect:

Compatible Features:

• Verified Caller ID Badge: Boost trust with your brand by displaying a verified badge.

• Call Reason: Provide context for your calls with clear call reasons.

• Video Caller ID: Engage users visually with video content during calls.

Overridden Features: When an active Verified Campaign is in place, the following features will be temporarily overridden:

• Call Me Back: User requests to return calls may be affected.

• User Feedback: Feedback prompts will be disabled during the campaign period.

This integration ensures that your campaigns are prominently featured while maintaining essential communication functionalities.

Verified Campaigns can be easily set up through your Customer Engagement Platform (CEP) or Customer Relationship Management (CRM) platform. Here’s how it works:

• Seamless Integration: Push webhooks to Truecaller via connectors based on your chosen template parameters.

• Webhook Authentication: Secure your setup with authentication using your Organization ID and Token.

• Self-Serve Access: All necessary authentication details and setup options are available in your Truecaller for Business console, allowing you to manage everything independently.

This streamlined process ensures that your messaging reaches users effectively across various touchpoints while maintaining security and control over your campaigns.

The Verified Campaign feature includes several templates designed to enhance customer engagement through dynamic and contextually relevant interactions within the Truecaller app.

Here are the templates for Verified Campaigns :

• Plain text with CTA.

• Image banner with CTA.

• Personalized text with CTA (Image on left).

• Personalized text with CTA (Image on right).

Core Features :

• Supports a vast number of use cases including lifecycle communications and promotional offers.

• Get multiple engaging template styles: Text Only, Image Only, Image supported Banner.

• GIF, .jpeg and .png support for images.

• Local language support on the PDUs.

Similar to Template 3, this design places the personalized text alongside an image, but with the image on the right side. This layout maintains visual appeal while ensuring the text remains the focal point. Customization options, including background color and text color, enable you to tailor this template to fit your brand identity perfectly.

Below are the guidelines for creating a banner that has personalized text with CTA and brand Image on the right side:

1. Verified Caller ID:

• PDU Aspect Ratio: 320x140

• Title: 25 characters MAX; supports 2 lines

• Subtitle: 45 characters MAX; supports 2 lines

• CTA: Not available

• Redirection: Not available

• Image Dimensions: 100x140

• Image File Format: .jpeg, .png, .gif

• Image File Size: >2 MB

• Image File Hosting: Needs to be hosted on business's CDN bucket

• Local Language Support: Yes

2. After Call Screen: Universal and Missed Call

• PDU Aspect Ratio: 320x140

• Title: 25 characters MAX; supports 2 lines

• Subtitle: 45 characters MAX; supports 2 lines

• CTA: 15 characters MAX; supports 1 line

• Redirection: Landing page on mobile web browser or app deeplink supported

• Image Dimensions: 100x140

• Image File Format: .jpeg, .png, .gif

• Image File Size: >2 MB

• Redirection: Landing page on mobile web browser or app deeplink supported

• Image File Hosting: Needs to be hosted on business's CDN bucket

• Local Language Support: Yes

This template features a straightforward design that effectively communicates your message with a clear call-to-action (CTA). It allows for customization of specific aspects, such as background color and text color, to match your branding. This option is perfect for businesses looking to deliver concise information without distractions.

Below are the guidelines for a plain text banner on Verified Campaigns:

1. Verified Caller ID

• PDU Aspect Ratio: 320x140

• Title: 25 characters MAX; supports 2 lines

• Subtitle: 45 characters MAX; supports 2 lines

• CTA : Not available

• Redirection: Not available

• Local Language Support: Yes

2. After Call Screen: Universal and Missed Call

• PDU Aspect Ratio: 320x140

• Title: 25 characters MAX; supports 2 lines

• Subtitle: 45 characters MAX; supports 2 lines

• CTA: 15 characters MAX; supports 1 line

• Redirection: Landing page on mobile web browser or app deeplink supported

• Local Language Support: Yes

The Image Banner template allows you to leverage your own marketing assets for Verified Campaigns.

Below are the guidelines for using your own banners on Verified Campaigns:

1. Verified Caller ID:

• PDU Aspect Ratio: 320x140

• Image Dimensions: 320x140

• Image File Format: .jpeg, .png, .gif

• Image File Size: >2 MB

• File Storage: Needs to be hosted on business's CDN bucket

• Redirection : Not Available

• Local Language Support: Yes

2. After Call Screen: Universal and Missed Call

• PDU Aspect Ratio: 320x140

• Image Dimensions: 320x140

• Image File Format: .jpeg, .png, .gif

• Image File Size: >2 MB

• Redirection: Landing page on mobile web browser or app deeplink supported

• Image File Hosting: Needs to be hosted on business's CDN bucket

• Local Language Support: Yes

To understand more about the pricing of Verified Campaigns, please reach out to your Truecaller for Business account manager or write to us at business@truecaller.com.

To sign up and utilize Verified Campaign, you must have an active Verified Business subscription.

This is essential because all Verified Campaigns will be shown to your customer in the Verified Business interface only. Verified Campaigns gets triggered on the basis of your calling or messaging events that happen on the Truecaller app.

Yes, we can help you with that. Please reach out to us at business@truecaller.com and our team will reach out to you.

Verified Campaign can be configured on the below touchpoints on the Truecaller app :

Verified Caller ID : Display your campaign when users receive calls from your verified number, ensuring high visibility and engagement. This touchpoint allows you to present important messages directly during incoming calls, enhancing user awareness of your brand.

Post-Call Screen : Display your campaign on a sticky pop-up that shows up for Truecaller users after a call ends on the users device. Leverage this touchpoint to reinforce your messaging with a highly engaging visual that appears immediately after the conversation, capturing user attention right when it matters.

• Missed Call Screen : Display your campaigns on a sticky pop-up that shows up for Truecaller users when the user misses or rejects your call. Leverage this touchpoint to communicate with your customers with a custom campaign when they fail to receive your call.

• Verified Message ID : Message ID is a sticky notification that comes up for Truecaller users, capturing their attention for every transactional notification they receive. This touchpoint not only ensures timely and relevant messaging but also delivers business outcomes by enhancing user engagement and interaction with your brand.

This template offers a unique combination of personalized text and a brand image positioned on the left, providing a balanced layout. Personalization helps create a stronger connection with the audience, while the brand image adds visual interest. Customizable aspects like background color and text color allow for further alignment with your brand.

Below are the guidelines for creating a banner that has personalized text with CTA and brand Image on the left side:

1. Verified Caller ID:

• PDU Aspect Ratio: 320x140

• Title: 25 characters MAX; supports 2 lines

• Subtitle: 45 characters MAX; supports 2 lines

• CTA: Not available

• Redirection: Not available

• Image Dimensions: 100x140

• Image File Format: .jpeg, .png, .gif

• Image File Size: >2 MB

• Image File Hosting: Needs to be hosted on business's CDN bucket

• Local Language Support: Yes

2. After Call Screen: Universal and Missed Call

• PDU Aspect Ratio: 320x140

• Title: 25 characters MAX; supports 2 lines

• Subtitle: 45 characters MAX; supports 2 lines

• CTA: 15 characters MAX; supports 1 line

• Redirection: Landing page on mobile web browser or app deeplink supported

• Image Dimensions: 100x140

• Image File Format: .jpeg, .png, .gif

• Image File Size: >2 MB

• Redirection: Landing page on mobile web browser or app deeplink supported

• Image File Hosting: Needs to be hosted on business's CDN bucket

• Local Language Support: Yes

Write to us at business@truecaller.com and we will help you out!

You can view all the campaigns you have run on Truecaller by following these steps:

1. Log into the Truecaller Business Console: Access your account by logging into the Truecaller Business Console using your organizational credentials.

2. Navigate to Verified Campaign: On the left-hand side panel, click on the “Verified Campaign” tab to access the campaign management section.

3. View Campaign Listings: Under the “Campaigns” section, you will see a comprehensive list of all your executed campaigns. This list includes details such as:

   • Campaign Name

   • Campaign ID

   • Campaign Type

   • Stats (impressions, clicks, etc mapped to each Campaign)