Verified Message ID

Message ID is a sticky notification that comes up for Truecaller users, capturing their attention for every transactional notification they receive. This touchpoint not only ensures timely and relevant messaging but also delivers business outcomes by enhancing user engagement and interaction with your brand.

To create the JSON payload structure needed for your webhook connectors, use the DIY Template Generator tool within the Verified Campaigns tab on the self-serve platform. The tool helps you to create the appropriate template in two simple steps.

Below are the required payload parameters for each Template Style on the Message ID screen :

profile section parameters are Mandatory for all webhook payloads :

• campaign_name : External campaign name reference

• campaign_id : External campaign reference ID

• campaign_type : Use-case of the campaign, could be either lifecycle or offer

• receiver_number : Phone numbers of the end user to whom the communication should be delivered.

content section parameters can vary based on display_unit and template_style as follows : * means mandatory

Template 1 - Plain Text with CTA	Template 2 - Image Banner with CTA	Template 3 - Personalised Text with image on left	Template 4 - Personalised text with CTA (Brand image on right
"template_style"*	"template_style"*	"template_style"*	"template_style"*
“display_unit”*	“display_unit”*	“display_unit”*	“display_unit”*
"ttl"	"ttl"	"ttl"	"ttl"
"theme_color"*	"image_url"*	"theme_color"*	"theme_color"*
"text_color"*	"deeplink"*	"text_color"*	"text_color"*
"title"*		"title"*	"title"*
"call_to_action"*		"call_to_action"*	"call_to_action"*
"deeplink"*		"image_url"*	"image_url"*
		"deeplink"*	"deeplink"*