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Our Verified Business Caller ID ensures you don’t miss out on your high-intent users, with branded and contextual business calls. However, your low-intent users may still perceive your business calls as intrusive in nature and mark you as spam. You need to see it from a “what you are gaining and what you are missing out” perspective.
Truecaller spam lists are created by our user community which chooses to report unsolicited calls and SMS messages. By enabling the creation of a spam directory it helps our users to avoid:
Fraud or criminal activity
Abusive or obscene calls
Crank calls
Unsolicited telemarketing calls
Robocalls
Phone spam
Scams (like pyramid schemes, tech-support scams, impersonation of financial institutions)
We consider that we have a legitimate interest to collect spam reports made voluntarily by our users to prevent fraud, crime, abuse, and unsolicited calls and messages. When users block calls or messages, they can choose to suggest the name of the business or person making the call or sending the message. We collect these reports over a period of time, and if there are multiple instances of a particular number being listed as spam by our user community, we designate the number as spam and share this information when there is an incoming spam call or SMS to our users.
Apart from blocking and marking numbers as spam, Truecaller also allows users to inform us if the activity associated with a number is not spam. Our algorithms also factor in these positive feedbacks while evaluating if a number needs to be shown as spam/not spam to the rest of the Truecaller user base.
Truecaller’s proprietary machine-learning algorithm benchmarks spam against a number based on a number of parameters including but not limited to, user feedback, call recency, call frequency, average call duration, etc. There is no defined number or threshold for spam markings.
Get answers to all your queries around how do we manage spam on the Truecaller app.
Truecaller Verified Business Caller ID does not remove spam. We do not guarantee spam removal or number whitelisting on using our Verified Business Caller ID solution.
When a verified number is identified as spam by Truecaller’s spam algorithm, an additional tag showing the spam score is displayed on the caller ID.
The Verified Business Caller ID is a brand identity solution. It will help you showcase your brand name, logo, and industry tags to establish brand safety and trust in communication while also preventing identity theft by scammers.
Green caller ID remains intact along with the verified tick
Business identity details (name, logo, tag) remain intact
The solution allows businesses to project the right identity and adds trust to user communication. But, spam marking of listed numbers is governed predominantly by business call patterns and by users’ decision to report a call as spam. Truecaller has a responsibility toward its users to allow them to express their opinion on the calls they have received. Users’ perception of Spam is subjective and varies with:
Nature of the calls
The intent of the customer
Cold call vs follow-up
Prior context/brand association
Frequency of contact
Positioning of the business
Truecaller Verified Business Caller ID is a brand identity solution. It will help you showcase your brand name, logo, and industry tags to establish brand safety and trust in communication while also preventing identity theft by scammers. There will be an additional tag that shows the spam score. Even after crossing the spam threshold, Truuecaller Verified Caller ID ensures:
Green caller ID remains intact, along with the verified tick
Business identity details (name, logo, tag) remain intact
When the spam threshold is breached by a verified number, an additional tag showing the spam score shall be displayed. The number is demoted to a verified number in case of priority calls, and the same number can never be updated as a priority call. The downgrade will be permanent.
We have a proprietary machine-learning algorithm to calculate the spam threshold on a number based on call recency, call frequency, average call duration, call pickup rate, etc. There is no fixed number for the spam threshold.
Truecaller for Business console is updated live with the status of all onboarded numbers. In addition, an automated email is triggered when the number crosses the spam threshold so that you are aware of the same.