Missed Call Screen

Display your campaign on a sticky pop-up that shows up for Truecaller users when the user misses or rejects your call. Leverage this touchpoint to communicate with your customers with a custom campaign when they fail to receive your call.

To create the JSON payload structure needed for your webhook connectors, use the DIY Template Generator tool within the Verified Campaign tab on the self-serve platform. The tool helps you to create the appropriate template in two simple steps.

Below are the required payload parameters for each Template Style on the Missed Call screen :

profile section parameters are Mandatory for all webhook payloads :

• campaign_name : External campaign name reference

• campaign_id : External campaign reference ID

• campaign_type : Use-case of the campaign, could be either lifecycle or offer

• receiver_number : Phone numbers of the end user to whom the communication should be delivered.

content section parameters can vary based on display_unit and template_style as follows : * means mandatory

Template 1 - Plain Text with CTA	Template 2 - Image Banner with CTA	Template 3 - Personalised text with CTA (Brand Image on left)	Template 4 - Personalised text with CTA (Brand image on right
"template_style"*	"template_style"*	"template_style"*	"template_style"*
“display_unit”*	“display_unit”*	“display_unit”*	“display_unit”*
"ttl"	"ttl"	"ttl"	"ttl"
"theme_color"*	"image_url"*	"theme_color"*	"theme_color"*
"text_color"*	"deeplink"*	"text_color"*	"text_color"*
"title"*		"title"*	"title"*
"sub_title"*		"sub_title"*	"sub_title"*
"call_to_action"*		"call_to_action"*	"call_to_action"*
"deeplink"*		"image_url"*	"image_url"*
		"deeplink"*	"deeplink"*