Sender Category & Rules

Every sender needs a predefined category. This helps categorize your sender and apply the right business rules for a good user experience.

Business Chat supports the following four categories:

  • Authentication

  • Transactional

  • Promotional

  • Service

Each category has rules about what you can send, which may vary by country. To learn more about each category and find the best fit for your sender, review the detailed descriptions.

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