Truecaller for Business
Verified Campaigns
Verified Campaigns
  • API/Webhook Documentation
    • Getting Started
      • Authentication
      • Webhook Setup
      • Webhook Token Regeneration
    • Asset Dimensions
      • Caller ID
      • Post Call Pop-up
      • Missed Call Pop-up
      • Sticky Message ID
      • Business Profile
    • Campaign Payload
      • Caller ID
      • Post Call Pop-up
      • Missed Call Pop-up
      • Sticky Message ID
      • Business Profile
    • Campaign Setup
    • Third Party Resources
  • Release Log
  • FAQs
    • What is Verified Campaigns?
    • What are the pre-requisites to sign up for Verified Campaigns?
    • How does Verified Campaigns work?
    • What tools can Verified Campaigns integrate with?
    • What are the available touchpoints on Truecaller where I can run Verified Campaigns?
    • Can businesses track the performance of their Verified Campaigns?
    • Can businesses view payload exchange metrics?
    • What all features of Verified Business does Verified Campaigns work with?
    • What are the various templates for Verified Campaigns?
      • Template 1 - Customisable Text-only
      • Template 2 - Image only
      • Template 3 - Personalised content with image on Left
      • Template 4 - Personalised content with image on Right
    • How will Verified Campaigns impact my CEP’s billing?
    • Can I schedule a demo for Verified Campaigns?
    • What is the format of the Phone number field to be used in the payload?
    • Does Verified Campaigns allow the sharing of Phone Number field in SHA 256 Hashed format?
    • Can we host our marketing assets on the console?
    • What is the pricing for Verified Campaigns?
    • Where can I view all the campaigns run on Truecaller?
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  1. FAQs

How will Verified Campaigns impact my CEP’s billing?

Verified Campaigns operates independently of your Customer Engagement Platform (CEP) and does not alter its billing structure.

Since our platform integrates via webhooks, your CEP will continue to charge you based on its existing pricing model—whether that’s based on API calls, events triggered, messages sent, or MAUs (Monthly Active Users).

Here’s what you need to consider:

✔ No Double Charging – Verified Campaigns does not duplicate billing for the same user engagement. If you’re already paying your CEP for event-based triggers, our pricing remains separate and purely based on the unique Truecaller users reached within a calendar month

✔ Webhook-Based Triggers – Since Verified Campaigns relies on webhook integrations, any event-triggered campaign may count toward your CEP’s event-based pricing. However, we only process the data you choose to send, ensuring flexibility in managing costs.

✔ Optimized Spend – Since Verified Campaigns helps reach customers on existing high-engagement channel (Caller ID, Post Call Screen, Message ID), it can complement your existing CEP strategies by reducing dependency on costlier channels like SMS, push, or email—potentially optimizing your overall marketing spend.

Note: For specific billing implications related to your CEP contract, please consult your CEP Account Manager or Customer Success teams for appropriate details.

Please reach out to cs@truecaller.com for questions on Verified Campaigns pricing.

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Last updated 2 months ago

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