> For the complete documentation index, see [llms.txt](https://docs.truecaller.com/truecaller-for-business/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.truecaller.com/truecaller-for-business/verified-campaigns/faqs/what-is-verified-campaigns.md).

# What is Verified Campaigns?

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Verified Campaigns empowers businesses to hyper personalize their customer engagement and power growth through business calls and SMS.
{% endhint %}

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**Core Features** :

* Integtates with existing customer engagement platforms and internal CRMs
* Enables segmentation, personalization and contextualization for engagement on business calls and SMS
* Supports a vast number of use cases across onboarding, activation, nurturing, advocacy, dormancy and churn.
* Multiple engaging template styles that can be customized and personalized as needed
* GIF, .jpeg and .png support for images.
* Local language support on the PDUs.

<figure><img src="/files/3mQIjYbAVvb2IaqF8GXA" alt=""><figcaption></figcaption></figure>

*


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