Industry

The Industry field defines the business domain in which the sender or brand operates. It helps us understand the nature of your business.

The selected industry should reflect the primary business model and audience of the sender—not the message category or campaign type.

Note

• Industry selection should align with your brand identity, website, and sender name

• Incorrect industry selection may lead to sender rejection

How is Industry Different from Category?

Field	What it defines
Category	Why are you messaging (use case of the message)
Industry	Who you are as a business (nature of the brand)

Example - A food delivery app sending OTPs will have:

• Category: Authentication

• Industry: Food & Beverage / Food Delivery

How to Select the Right Industry

When choosing an industry, ask: “What is the core business this sender represents?”

Select the industry that best matches:

• Your brand name

• Your official website or app

• The product or service users recognize you for

Do not choose an industry based on:

• A one-time campaign

• A specific message category

• Internal team or department use