Promotional

Purpose Used to market products, services, offers, or brand campaigns to users.

When to use

• Discounts and offers

• Product launches

• Re-engagement campaigns

• Festival or seasonal promotions

Key characteristics

• Marketing or sales-driven

• Often includes CTAs or links

• Subject to stricter delivery and opt-in rules

Examples

• “Get 20% off on your next order. Use code SAVE20 today!”

• “New arrivals are here—shop the latest collection now.”

• “Limited-time festive deals await you. Don’t miss out!”