Transactional

Purpose Used to share information related to a specific transaction or action initiated by the user.

When to use

• Order confirmations

• Payment receipts

• Booking details

• Delivery or shipment updates

Key characteristics

• Directly tied to a completed or ongoing transaction

• Informational in nature

• No promotional CTAs or upselling

Examples

• “Your order #45678 has been confirmed and will be delivered by 12 Oct.”

• “Payment of ₹1,299 for your subscription was successful.”

• “Your flight AI-203 is scheduled to depart at 18:45.”