What insights are available on the Analytics dashboard?

The analytics dashboard has multiple reports enabled based on the features that are linked to your plan, each covering comprehensive insights to help you up your calling game. ​

  • Performance Metrics: In this report, get a snapshot of your overall performance like:

    • Listed numbers

      • Verified Numbers: Phone numbers with Verified Badge

      • Priority Numbers: Phone numbers with Priority Badge

    • KPIs of last 7 days

      • Total outgoing calls: Calls made from business number to Truecaller users

      • Unique Users CPR: Unique User Call Pick Up Rate (Percentage of calls answered by unique users to total unique user count)

      • Calls per user

      • Avg call duration (in seconds)

    • KPIs of selected date range

      • Total outgoing calls: Calls made from business number to Truecaller users

      • Unique Users CPR: Unique User Call Pick Up Rate (Percentage of calls answered by unique users to total unique user count)

      • Calls per user

      • Avg call duration (in seconds)

    • Monthly consumption status of last 3 months (showing a comparison of total outgoing calls and total answered calls)

    • Daily trend of all calls (showing total outgoing calls, total answered calls and unique receivers)

    • Average Call Duration

    • Call Pick Up Rate (CPR)

    • Time slot analysis

      • Slot analysis of calls (Calls made vs Calls answered)

      • Call pickup rate (CPR) vs time slots comparison

      • Daily trend (Calls made vs time slot)

      • Daily trend (CPR vs time slot )

    • Lead Performance

      • CPR and Lead performance

  • Detailed Report: This report gives you an in-depth analysis of your calling performance at the number level, such as:

    • Spam Report

    • Call Pickup Rate

    • Average Call Duration

    • Time Slot Analysis

    • Lead Performance

    • Label Performance

  • Call Reason Performance: This report provides insights on how people are responding to the context you set for your calls, such as:

    • Total Call Reasons Set

    • CPR vs Call Reason Comparison

    • Unique Call Reason Performance

    • Average Call Duration on Call Reason

    • Number level analysis of Call reason

  • Video Caller ID Performance: This report will give you an overview of how people are engaging with your branded video, such as:

    • Total/Avg. Watch time

    • Number Level Video Performance

    • Daily & Average Trends of Videos

    • Videos Played by Badge

  • User level data: You can analyze aggregate user level information like demographics, device and lead management. Some analytics available to you include:

    • State wise analysis

    • User Device / Price Brackets

    • City Wise Analysis

    • Effectively Engaged Audience

    • Minimally Engaged Audience

    • CPR - Attempt Wise Analysis

  • Call management API: Delve deeper into Call Management APIs performance with rich calling performance insights like:

    • API Calling Overview

    • API Calling Trends

    • Valid API Requests Overview

    • Invalid API Requests Overview

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